Coaching executives to write about business

Executives are just like other employees, only more so.

And, just like the people who report to them, executives often need help in improving their writing. Whether they are trying to write to or about their own businesses or nonprofits, executives, too, may need writing coaching.

For C-level people and top managers, confidential, individual writing coaching may hit the spot.  Consider nonfiction writing training for your execs — or for yourself, if you are reading this.

  • I coached a former president of CONRAIL. He came from extreme poverty, worked himself up to unimaginable heights and knew that he wanted to retire early and write about his art collection. We met weekly for six months as he built up his skills.
  • I coached the late, great Elliot Shelkrot, then president of the Free Library of Philadelphia, the 13th-largest public library system in the United States. He wanted to begin to write and speak about an enormous expansion of the Central branch, which, sadly, never happened. We attended some public forums to hear the Israeli/Canadian/ American architect, Moshe Safdie, and then we huddled in his office to work on his prose.
  • I coached the CEO of a chain of hospitals, helping her communicate to the CEOs of the medical facilities in her domain. The issue was tone: How to tell these people what to do while remaining respectful of people who were recently her peers. She’s still in the job.
  • I coached the head of a mid-sized (100 lawyers) law firm to write articles about her legal specialty for publications that her clients and prospective clients read. After our first successful magazine placement, I worked with several small groups of attorneys in the firm. All but one learned to write what clients wanted to know and basked in the glory of a byline in print.

If I can coach you or an executive in your firm, please holler.