Writing internet content

I write internet content for businesses and nonprofits. I often collaborate with technical-content managers to develop customer-friendly website copy. I work with CEOs, managers and support staff in creating this “technology transfer.” I am comfortable cooperating with designers and technical staff. I can handle material both complex and simple for both internal and external audiences.

  • For Campbell Soup Company, I managed a year-long project for the IT communications department. I built templates for writing technical information for 15,000 worldwide employees. I helped create documentation for a dozen specific applications. I worked closely with a full-time technical consultant who specialized in technology training. I also managed and led a basic writing class for IT professionals and a class teaching non-technical employees to write instructions. The classes all filled.
  • For the Commonwealth of Pennsylvania, I created content for the Pennsylvania Treasure Hunt, a joint venture of the Department of Tourism, Travel and Film and the Council on the Arts. I received a database of 12,000 “treasures” nominated by people throughout the state; I edited them and gathered fresh material, deleting 5,000 duplicate and fictional entries. No state had ever attempted such a database. In fact, this one never went live in Pennsylvania, either.
  • For the University of Pennsylvania’s Wharton Executive Education program – for an e-learning project with IBM – I wrote coursework, case studies and resource lists. The partnership between IBM and Wharton faltered before anything appeared on line.
  • For Children’s Hospital of Philadelphia, I wrote 25 children’s health tips of the day. They appeared on the hospital’s website, www.chop.edu.
  • For FMC and Elf Atochem (later Atofina, now Arkema), I wrote intranet newsletters for employees.